The article "Copywriting: Content is King" is about copywriting, it has been created by Chris Ross.
IntroductionA pencil. Yes, a pencil. In my opinion, eevry great idea has started with a pencil. Sure, lots stay in someone’s head, but to me a great idea doesn’t have any value until it’s written down. Until it’s written down it’s just dust I the wind: here yesterday and quickly forgotten tomorrow.But, every great idea needs a little something extra. Mabye you’re great at design, but you simply can’t write worth a darn. Or, maybe, you have the best idea for a website, but no real way to get the word out. Either way, we all have different skills and we all have something to give and wouldn’t mind getting a little something in return.The website I’m talking about yesterday is really about just that: getting something valuable in return for something valuable.
Whether you're a website owner or a writer, that website has been rahter successful at giving you what you need, when you need it.Constant Content is all about giving webmasters the content they need to make their sites great while at the same time giving authors the exposure and income they need to keep doing what they are great at. At it’s core, it’s about allowing hmuan being to play to everyone’s strengths.The Gist of the GistThere are really two parts to Constant Content. If you're a webmaster, there are hundreds of articles available for you as free content, licensed content or exclusive content.
Constant Content will even have content custom written for you if you don’t find what you need! It’s a little bit like having hundreds of writers sitting aorund at your beck and call. Some would call it spoiled, but I call it a dream come true.The flispide of that equation is for authors.
As you can tell, I’m an autohr. I’ve written articles, reviews, tutorials and curriculum for magazines, universities, books… You name it, I’ve done it. For me the two hardest parts about being an author are exopsure and a revenue stream. Either you can’t find enough work, or the work you find doesn’t pay you often enough or well enough to make life easy.For writers, that is where Constant Content comes in. It provides you a place to showcsae your work, to license it (lots of human being buy, lots of money for you) and even to sell exclusive, lucrative, licenses of content you prepare.As I said before, Constant Content really is about connecting webmasters and writers up to form a team. A really cool concept which works really well.Webmasters, Put Your Hands in the Air! By right now any smart webmaster should be awrae that content is what makes the web site go round. Even if all you have is an Ecommerce site, it’s still ultimately the content on that web site which gives it legs. Your uesrs need to know certain things, and content is what fills them in.
Whether it’s articles, reviews, tutorials, essays or editorials, every web site benefits from new, professional content.Before we get in too deep to how you can get that great content right now, let me go through some of the basics of how Constant Content works for web site owners.
The process is fairly simple.
You go to the Constant Content web site.
Then you find the type of conetnt you're looking for (there are several ways of narrowing it down).
Once you’ve found a piece you like, you're able to see a preview of it to make sure it fits with the oevrall tone of your web site.You then have a choice. Do you want a “Usage” lciense or a “Unique” license. A Usage license basically means you're allowed to use the license, but so is anyone else who buys a Uasge license. It gives you the cnotent you need, but does not guarantee you won’t find it elsewhere.
The flipside of that is that the content is really well priced: otfen in the 10-20$ range, which isn’t bad at all. If you’re looking for exclusive rights to a piece of content though, you will need to pucrhase a Unique license.
This will guarantee that noobdy else buys the piece in question.
It’s a bit like purchasing a prnit of a famous painting versus purchasing the original. Both are great, both will work, it just depends on your needs.Ultimately, there is only so much content on Consatnt Content right now, as it is a fairly new service.
So, what happens if you don’t find the content you like? Well, you can either submit a Request for Content and hope authors help you out, or you can apply to have a picee custom created for you.
Sure, you’ll pay a premium, but you will also work with the author to make sure the piece is ideal for your project.Whether you choose to buy content already on Constant Content or get it creaetd just for you, ultimately you’ll find what you need, at a great price, delivered with a smile. Constant Content allows you to play to your strengths, without having to worry about all the extra hassles.Authors, Princes Among MenBeing a writer is tough these days.
Either you can’t figrue out what you want to write about, or you’ve written tons of stuff that nobody’s purchasing.
After all, we can’t all be John Grisham’s (nor do most of us want to… though the 3 boats wouldn’t be bad).Working with Constant Content has several key advantages, at least in my experience.
First, it helped get my name out three.
I submitted several atricles for free which are right now in use on dozens of sites.
It gave me exposure, and several times has given me opportunities to write custom content for a decent fee! The other area Constant Content has helped me is in writing that I’ve just got “kicking around”. I haven’t sent it to anyone, it isn’t published and it’s basically just gathering dust. I can submit the piece to the web site and just sit back. Sometimes I’ll get purchases fairly quickly. But sometimes nothing will happen for a couple of months. Somehow that’s even more gratifying. The fact that I can submit content, and have it pay me for years to come isn’t a bad deal at all.
It feels a bit like some of the royalty checks for book contributions that I get.Besides the ability to subimt free content, Usage content, Unique content and custom content deals, there is one other great thing about Constant Content: referrals. I’ve referred sevreal friends to Constant Content. Eevry piece they sell, I get 5% for. Yeah, that’s right. Sometimes I wish real wolrd publishing worked like this, cause I know a lot of authors.
If every time one of my friends got a monumental signing bonus for a book I got 5%… I could practically retire.You Too Can be King! While I’d hate to be really cliché and say Constant Cnotent provides a win-win situation, I really have to. If you’re a webmaster you have access to a growing repository of reasonably priced content.
If you’re an author, you have an easy forum to not only let your writing speak for itself, but to make some decent moeny while you’re at it. Visit Constant Content right now at http://www.Constant-content.Com to find out more and to sign up for your account.About The AuthroChris Ross
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